Watch the Volkswagen Eyes On The Road Cinema Stunt

The other day I was out running and, as I always do, I was watching approaching cars to make sure we were aware of one another. I stay as far to the side of the road as possible, but I see so many drivers texting that I'm always wary. That's why I'm all for every and any campaign designed to remind drivers to pay attention to the road and not their phone.

Some anti-texting campaigns are emotional, some are scary but I haven't seen one as hi tech as the Volkswagen Eyes On The Road stunt that was done in a movie theater in a very interactive way.

Take a look at what happened to the crowd at the theater. I hope for all of our sakes that things like this make a lasting impact.