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Toys R Us Chief Merchandising Officer Predicts The 15 Hottest Toys This Holiday Season

"Let's Rock Elmo" Coming Soon To A Kid Near You! - Photo by Astrid Stawiarz/Getty Images

I know it’s not even October yet and I’m talking about Christmas shopping but I remember as a kid that it was never soon enough to pick out what you wanted for presents. Of course there wasn’t internet when I was a kid, so I had my trusty catalogs where I would give star ratings next to the toys I wanted.

Kids today have it made! Not only do they have the internet, but they have stories like this telling them what is the toy to have this year. Of course, this list will help mom and dad too so enjoy!

Every year, toy makers and sellers hope there will be a runaway hit toy to help spur excitement around the holidays and boost sales. Toys R Us is betting that 15 toys ranging from a flying, inflatable remote-control fish to tiny collectible monsters will be big hits this season.

Making the right picks early is crucial for toy sellers so they have the right mixture of toys at the right prices to lure shoppers. The holiday season can account for about 40 percent of a toy seller’s annual profit. In 2010, U.S. toy sales rose 2 percent to $21.87 billion, according to the NPD Group

Karen Dodge, senior vice president and chief merchandising officer of Toys R Us in the U.S. said “there’s lots of really interesting and different and unique toys on the list.”

The 15 toys on the Toys R Us list are:

– Air Hogs Hyper Actives by Spin Master, $49.99: Radio controlled miniature racing cars.

– Air Swimmers Extreme by Animal Planet, $49.99: Inflatable fish and shark balloons that are radio controlled and seem to swim through the air. Helium tank sold separately.

– Lalaloopsy Silly Hair dolls by MGA Entertainment, $34.99: Rag dolls with button eyes and bendable hair. They come with an accompanying pet with a bendable tail.

– LeapPad Explorer by Leapfrog, $99.99: A tablet-like device which children can use to read books, play educational games and take pictures.

– Monster High Fearleading 3-Pack by Mattel, $42.99: Three dolls which are offspring of famous monsters, dressed in “Fear Squad” cheerleading outfits.

– Moshi Monsters Moshling Mini-Figures 3-pack by Spin Master, $5.99: Tiny collectible monsters related to a hit online game.

– My Keepon by Wow! Stuff, $39.99: A bright yellow blob-like robot that dances to music.

– Nerf Vortex Vigilon by Hasbro, $24.99: A foam dart gun that launches foam discs up to 50 feet.

– Ninjago Lightning Dragon Battle by Lego Systems Inc., $79.99: A 645-piece construction set offered exclusively at Toys R Us with characters from Lego’s popular Ninjago line.

– Poppin’ Park Elefun Busy Ball Popper by Hasbro’s Playskool, $29.99: A colorful elephant that can launch plastic balls and plays music.

See all the rest via Flying fish, monsters on Toys R Us ‘Hot Toy’ list – Yahoo! Shopping.

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