Growing up in Wrenshall, I had great tasting well water. And the word Bling did not yet exist in my vocabulary. I own bling, but I've never drank it.....yet! The tap water we have in our area is better tasting then places I've visited (unless you have old rusty pipes). Some of my friends won't "buy" water. I suppose it's all in how and where you grew up. But, I DO like bling! Some lucky ducks evidently were use to some pretty awesome water....to spend $2,600 on it!