Contact Us

FCC Passes Rules Requiring Broadcast, Satellite And Cable Companies To Quiet Down Loud Ads

It might be time for a new tv - Photo by Chris Ware/Keystone Features/Getty Images

So many times I’m watching a show and then BOOM!  A COMMERCIAL COMES ON SO LOUD I DROP MY DORITOS!!!  Looks like others have noticed too and now regulations are ready to be enforced.

 

On Tuesday, the FCC passed a set of regulations that will prevent commercials from being louder than the shows around them. It’s all part of the Commercial Advertisement Loudness Mitigation (or CALM) Act, which President Obama signed into law last December. The rules go into effect a year from now. Companies that don’t comply will face unspecified FCC action.

Thunderous television ads have annoyed viewers for years. The FCC says people have grumbled about the issue for at least a half century. But since 2002 — thanks in part to all those clangorous car commercials, earsplitting electronics ads and booming beer pitches — loud advertisements have been one of the top complaints the FCC receives.

Complaints grew in recent years, as ads became even louder. In the days of analog TV, louder ads took up more space on the airwaves. So broadcasters toned them down to avoid interfering with other channels. Since the conversion to digital TV broadcasts two years ago, loud ads no longer take up more airwave space than quiet ones. The change transformed the commercial break into a noisy arms race.

“Nobody wanted to be the quiet guy in the set of commercials,” says David Unsworth, senior vice president of satellite and technical operations at DG, a company that distributes ads to broadcasters.

In a recent analysis, DG found that some ads were 10 times as loud as the programs they interrupted.

“Everybody’s been trying to push the envelope using (digital) compression to make their spots as loud as they can,” Unsworth says.

via FCC passes rules requiring broadcast, satellite and cable companies to quiet down loud ads | StarTribune.com.

More from B105

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kkcb.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on B105 TODAYS BEST COUNTRY quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on B105 TODAYS BEST COUNTRY quickly by logging in with your Facebook account. It's just as secure, and no password to remember!