The big game is of course  Sunday and once the game is over, the winning team will quickly put on shirts and hats proclaiming them as SUPER BOWL CHAMPIONS!

What about all the gear made proclaiming the OTHER team as the winners of the big game?  The shirts, hats and towels emblazoned with logos of the losing Super Bowl team are traditionally shipped to people living in extreme poverty in other countries after Sunday's big game.

Items announcing both the Green Bay Packers and Pittsburgh Steelers as the winners are produced -- so the right merchandise will be ready at the end of Super Bowl 45.  The unusable items from the losing team will be distributed to the needy.