Here is a great example of "Build It and They Will Come".  I'm talking about the Victoria Secret store inside the Dallas Cowboy's stadium.  It's their first store inside a sporting complex, but if this works out, we may see one in all the stadium's across the nation.  Of course, what they sell in each will have branded merchandise for that particular ball team.  The big question is who will it cater to?  Will it be women?  Or, will just as many men be seen dropping a few bucks to get their sweetheart a little somethin', somethin' on game day?