There was a friendly rival between Richard Petty and Trace Adkins in April that had them switching roles and raising money for a great leads to the question, what will we see Trace get himself into next.  It started at the Goody’s Fast Relief 500 at Martinsville Speedway in Virginia....


Goody’s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins’ chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody’s launched their joint Pick A Powder Campaign ( to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today’s truce resulted in a total donation of $100,000.

“The Pick A Powder campaign has become much more than a friendly rivalry,” said Traci Plate, brand manager, GlaxoSmithKline Consumer Healthcare, the marketers of Goody’s and BC. “The online community of fans for Goody’s, BC Powder, Trace Adkins, and Richard Petty has rallied together in support of Victory Junction and Wounded Warrior Project in a variety of ways. From the start of the program to the donation at Goody’s Fast Relief 500, we have been inspired by these charities’ missions and are pleased we can help make a financial difference for them to serve those who need them.”

Through a series of spoofs, jabs, challenges and contests, Adkins and Petty have taken on new experiences in each other’s professions. The funny moments, such as watching 6-foot-6 Adkins get in a Richard Petty Motorsport’s race car and hearing Petty sing karaoke, were captured and posted online for fans to enjoy and help determine which of the two men truly suffers from the toughest pain. While they have disagreed on many things, one thing that both Adkins and Petty have always agreed on is giving back to causes near and dear to their hearts.

Here's a little more about Trace's chosen charity:

For Wounded Warrior Project, the $50,000 donation will help the organization continue its mission of empowering wounded service members and their families by hosting WWP Caregiver Retreats that support the caregivers who sustain the wounded veterans on their path to recovery.