Taylor Swift’s CoverGirl Ad Pulled
Just today I witnessed Ken Hayes throwing mascara against the wall while sobbing, “Why can’t I get my lashes as luxurious at Taylors?! Why!? It’s just not fair!!”. For Ken and those who have experienced such frustration using this product, this should provide an explanation:
We never thought Taylor Swift could be controversial, but according to E! News, the singer’s ultra-glossy CoverGirl NatureLuxe Mousse Mascara ad has been yanked after it caught the attention of an ad industry watchdog group.
The offense? Excessive Photoshopping.
Procter & Gamble voluntarily pulled Taylor’s mascara print spot when it was flagged by the industry’s self-regulatory group, The National Advertising Division.
NAD was pleased with P&G’s response, and issued a statement saying “it has determined that the Procter & Gamble Company acted properly in discontinuing superior performance claims made in print advertising by the company for its CoverGirl NatureLuxe Mousse Mascara.”
The group had questioned P&G about claims that the mascara, as shown in the ad, has two times more volume vs. bare lashes and is 20 percent lighter than the most expensive mascara.
Additionally, NAD didn’t appreciate the ad’s “implied messages” that buyers “would get lashes like those depicted in the advertisement and that the lashes depicted in the photograph were achieved solely by using [the mascara]…without post-production enhancement.”