They're often called the "bags of swag". Things the artists, presenters and hosts get in a bag (must be a BIG one) as a thank you for being associated with the show this year. Some businesses even have special edition or collection pieces designed specifically for this event. Like the picture above, Sari Blue. Their collection for the CMA's is called, "Guitars, Cars and Lucky Stars". Want a sneak peek at what else is in their bags?