Cathy today in her B-105 things brought this up.  It's pretty much a Girdle for guys.  It promises to turn those love handles into abs.  Why aren't they using an out of shape guy to model this?

Celebrities also have been rumored to be wearing these.  50 cent, Justin Timberlake, Mickey Rourke, Tom Cruise, and Sylvester Stallone have all been tied to the man girdle craze.

They are $45 and available for sale on the internet.