Contact Us

Scratch and Sniff Jeans Only $150, Would You Pay It?

Scratch and sniff was big in the 80’s, but it’s B A C K, this time with a new line of “scratch and sniff jeans”.  Apparently they smell like raspberries and can be worn for months without being washed. (????)  They are a bit spendy, but you could be the first kid on the block to own a pair from

Last week, Montreal-based Naked & Famous Denim introduced a line of scratch-and-sniff jeans.

The $150 jeans, available in the company’s “WeirdGuy” fit, are coated in micro-capsules containing a raspberry-scented, perfume-like substance, CBC News reported. When you scratch the denim, the capsules release a whiff of the scent.

The jeans smell similar to raspberry candy, according to the company’s website, and like with scratch-and-sniff stickers, the scent fades over time.

How much time depends on the wearer’s interest in cleanliness. The scent lasts through at least five washings, company founder and designer Brandon Svarc, 29, told But, he added, “many of our male customers don’t wash their jeans very often…. In fact, some ‘denimheads’ don’t ever wash their jeans at all.”

While Naked & Famous currently only manufactures scratch-and-sniff jeans for men, Svarc told that it’s possible the company might make a women’s version next season.

Arguably, scratch-and-sniff jeans are not Naked & Famous Denim’s craziest idea. The company has also produced glow-in-the-dark jeans.

Best of B105

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for B105 Backstage quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive B105 Backstage contests, events, coupons, presales, and much more delivered to you for FREE.