Product Placement In Movies Topic Of New Documentary [VIDEO]
Remember “Super Size Me”? It was the documentary about what would happen if you just ate McDonald’s for a month, well the guy behind that movie, Morgan Spurlock is back with a new movie, this time he takes on product placement in movies, see the trailer after the break.
For his latest movie, Spurlock is taking on product placement in movies. Pick any flick playing at your local megaplex and you’ll no doubt find a scene where an Apple computer or Ford truck or bucket of Popeye’s chicken is curiously prominent in the shot. That, of course, is no accident. Whole teams of marketers have sprung up to create subtle (and not so subtle) advertisements within a movie, much to the dismay of filmmakers, consumer activists, and anyone who wants to watch a movie, not a commercial.