On-Line Shoe Clubs!! Sign Me Up!!!
I LOVE shoes!! Ask my husband, he’ll tell you he counted 75 pairs (hey, some are flip flops!). I’ve been so busy, I haven’t had time to shop for shoes, so an on-line shoe club is perfect! There is cheese of the month club, sauce and oil of the month club and beer of the month club, so why not shoes?
According to Victoria Wellman at Mail Online, the online ‘shoe clubs’ that are taking America by storm It is probably not an exaggeration to say that most women love shoes. So a new wave of ‘shoe clubs’, that mail its members a new pair every four weeks will sound like a dream come true for many. For as little as $39.95 a month, websites like the Olsen twins’ ShoeMint and Kim Kardashian’s ShoeDazzle are revolutionising the shoe retail market.
A girl’s best friend? Online ‘shoe clubs’ will send members a new pair of shoes every month – and they are taking the U.S. by storm. Each offers its members a selection of carefully curated footwear to pick from and mails them their choice.
Newcomers to sites like JustFabulous, of which fashion designer Kimora Lee Simmons is creative director, are guided through a questionnaire that determines their personal style tendencies.
Each month they can then log in to see their customised online collection and choose from a range of styles based on their personal taste. So, if you said you like motorcycle jackets then you may find a pair of black leather, studded boots in your online showroom.
The different styles are designed in-house when it comes to shoe membership sites. It is not surprising that the sites have been enjoying huge popularity. Since its inception in 2009 ShoeDazzle has attracted more than three million members.
Revol-shoe-tion: Kimora Lee Simmons is the creative director of online shoe club, JustFabulous, that has more than 4 million members nationwide. And JustFabulous makes a whopping $5.5million in monthly sale.
Josh Berman, chief executive of BeachMint Inc, which owns ShoeMint told the LA Times that by selecting styles based on each customers’ tastes, the site offers a stylist-like editing process.
Info via: Mail Online