The California Raisin's were awesome!  I remember I had a bunch of the character figuirines at home.  Of course, not much you can do with them, they're just raisins, not G.I. Joes.  Anyway, here's my favorite Raisin Bran commercial, as we were talking about on the Breakfast Club this morning.

Here's a commercial with the raisin bran jingle that brought back memories for Cathy.  Remember the "two scoops?"