The Minnesota departments of transportation and public safety this week launched a new Message Monday campaign using the state’s electronic message signs to bring attention to safe driving.

You'll see the signs located above freeways and other busy areas to communicate such things as road conditions, speed limits, construction, etc.

The goal is to put safe driving in the forefront of driver's mind and hopefully reduce fatalities, which MnDOT says have not significantly reduced in the past five years.

Studies have shown that such forms of safety messaging do have an impact on the driving behavior of a significant number of drivers.