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Exclusive: Kip Moore’s ACMs New Artist of the Year Campaign Gives Way TMI [Watch]

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Kip Moore is nominated for New Artist of the Year at the 2014 ACM Awards, and he really wants you to vote for him. That’s why he’s released this hilarious clip, premiering exclusively on Taste of Country, which showcases a guy who gives a little too much information. You’ll see why when you watch it (and, just as a precaution, you may want to avoid eating while viewing).

Most of the video is pretty cringe-worthy, but the absurdity of it will capture viewer attention for sure. It begins with a regular old office guy, wearing a buttoned shirt and khakis, heating up his lunch in the cafeteria. That’s all fine and well … until he gets on the phone with his doctor.

Unfortunately for all of those eating lunch around him, he puts the phone on speaker, and begins explaining — in great detail — his uhh … health issue. “Well, I can’t really sit it without pulling a muscle, but I did get a mirror up there and got a pretty good look at it,” he says while assembling his sandwich. Then, he describes his symptoms according to his lunch items: “Oh, it’s as red as this tomato I’m about to eat. It’s huge — tight as a tick.”

Things just go downhill from there. Let’s just say you won’t want to eat mayonnaise anytime soon! Sometimes, less is Moore.

The singer is, of course, as repulsed by this guy as everyone else, but he still needs your votes. Voting for the ACMs New Artist of the Year begins Monday (March 24) here. Other country newcomers up for the award include Brett Eldredge and Justin Moore.

Next: See a Full List of 2014 ACM Awards Nominees

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