Homeless People As Wi Fi?
I am not sure how I feel about this idea.
Homeless people are at an all time high, and money for help is at an all time low. How do we settle it? Maybe this is an idea, maybe not. See what you think.
A marketing stunt where homeless people were turned into walking internet hotspots with T-shirts proclaiming ‘I’m a 4G hotspot’ has caused outcry in Texas.
Branding agency BBH was forced to defend its ‘Homeless Hotspots’ initiative after it was described as ‘dystopian’ – and lambasted as a ‘shameful, hideous, patronising, dehumanising idea’ by British brand strategist Luke Scheybeler.
The Homeless Hotspots initiative was trialled at the SXSW music and technology conference in Austin, Texas – with a suggested price of $2 per 15 minutes.
‘Homeless Hotspots is a charitable innovation initiative – it attempts to modernize the Street Newspaper model employed to support homeless populations,’ says BBH, the branding company which created the idea.
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