Consider this the calm before the storm. Next weekend, Rogue One: A Star Wars Story will open and dominate both the box office and every headline, drowning out each and every other movie currently screening in theaters. In the meantime, Moana took advantage of this quiet window to win one more strong weekend while Office Christmas Party got off to a pretty good start.
This weekend’s box office was essentially the hangover from last week’s big holiday: the numbers are a little smaller, very little in the top 10 actually moved around, and the only new release didn’t even come close to threatening the dominion of Moana and Fantastic Beasts and Where to Find Them.
Did anyone want a third Robert Langdon thriller? While The Da Vinci Code was a gigantic hit back in 2006, Angels and Demons made significantly less on both the domestic and international charts. And now, Inferno looks to answer that question with a painful whimper. No, nobody wanted a third Robert Langdon movie, and the film’s opening weekend makes that abundantly clear.
September is traditionally the month of box office quiet after the summer movie season concludes, a chance for studios to unload movies that wouldn’t find their audience elsewhere in the year and an opportunity for everyone to recharge their batteries before the big movies return in October. But nobody told Sully, which is a bigger hit than most of the summer fare released in 2016. And now, nobody told The Magnificent Seven, which leapt into the number one spot with a very strong debut.
There are two big stories to lead with in this edition of the Weekend Box Office Report and both of them are equally interesting in their own little ways. Let’s start with the positive: Sausage Party now inexplicably holds the record for biggest opening for an animated movie released in August. And now the negative: Suicide Squad dropped a staggering 67% in its second weekend, which…isn’t good.
As expected, Jason Bourne topped the box office in its opening weekend, but like so many of the sequels released this summer, the initial numbers aren’t quite what everyone was hoping for. This doesn’t mean we should count out Matt Damon’s return to his most popular character just yet, but it does add more fuel to the “audiences are getting a little picky with the sequels they will pay to see” narrative that has been forming over the past few months.
It took a movie about adorable talking dogs and cats to dethrone the movie about the adorable talking fish. The Secret Life of Pets dominated the box office this weekend, making it the third 2016 family movie about chatty animals to make a huge splash. If this concept wasn’t as old as the animation medium itself, we could call this a trend.
The 2016 summer box office hit another speed bump this week as two major releases — a sequel and a potential franchise-starter — opened to disappointing numbers. However, it wasn’t all doom and gloom. Despite the poor starts for Warcraft and Now You See Me 2, The Conjuring 2 opened at number one with the kind of debut that proves modestly budgeted horror movies with R ratings still have a place in the blockbuster months.
Someone had to dethrone Captain America: Civil War from its spot at the top of the box office top 10, so why not The Angry Birds Movie? The animated adaptation of the popular mobile game glided into first place with a fairly strong opening weekend, relegating Marvel’s latest adventure to second place.
A little movie called Captain America: Civl War came out this weekend and made the exact kind of money you’d expect it to make. The thirteenth film in the Marvel Cinematic Universe didn’t have the biggest opening in the series’ history, but it was close enough. It’s easily the biggest opening for a Captain America solo movie (albeit ballooned by a co-starring role for Iron Man) and it managed to open bigger than its chief rival this year, Batman v Superman: Dawn of Justice. That’s certainly a win.
In most of these Weekend Box Office Reports, it’s clear who the victor will be. Even when the early estimates are a little off and the numbers shift between now and Monday, the basic layout of the top 10 is generally pretty accurate. But this week is a real race and the top two films are neck and neck, and we won’t know who will actually win this thing until tomorrow. But right now, early estimates have Melissa McCarthy’s new comedy The Boss barely edging out Batman v Superman: Dawn of Justice by less than $50,000. That’s crazy and, whether it actually claims the top spot tomorrow or not, very bad for Batman v Superman.
Batman v Superman: Dawn of Justice held on to the number one spot at the box office this weekend, but it sure wasn’t pretty. Zack Snyder’s superhero showdown took a jaw-dropping tumble and if any other studio had decided to release a major film this weekend, it probably would have sunk to second place. This film is already proving to be a fascinating case study in marketing versus word of mouth: one earns you an opening weekend while the other gives you legs.
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