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A Coat Of Paint Could Make Your Mortgage Payments

A digital mockup of Adzookie's painting plan. (Adzooki)

Does worrying about making your mortgage payments keep you up at night?  According to Chicago Breaking Business on CNN, if you don’t mind a different paint job, you just might be able to start getting a little shut eye!

Startup advertising firm Adzookie has latched on to a high-profile way to publicize itself: by turning homes into massive billboards. In exchange, Adzookie says it will pay the house owner’s mortgage every month for as long as the home stays painted.

Adzookie launched the offer on its website Tuesday — and by late afternoon, the company had already received more than 1,000 applications, according to Adzookie CEO Romeo Mendoza. One even came from a church.

Adzookie intends to paint its logo and social media icons onto participating homes. Houses must remain painted for at least three months, and the agreement may be extended up to one year.

So, you’re intrigued, but are probably asking….”what IS Adzookie”?  Well, read on…..

Adzookie is mobile ad network that places local businesses’ ads for free if they, in exchange, allow ads to be placed on their own mobile sites. Alternatively, ads can be purchased for about $1 a day.

The company currently employs just eight people, but Mendoza said he is looking to raise venture capital and expand. The home billboard scheme could raise the company’s profile — but don’t expect too many homes to score the subsidized deal. Mendoza’s budget for the entire program is $100,000, and expects to spend about $8,000 per house on the painting alone.

Oh, and they don’t leave you hanging….

At the end of the agreement, Adzookie will paint the house back to its original colors. Leases and rentals aren’t allowed, nor are homes in cities with bylaws that would prohibit the bright painting.

Do you think a house like this would lower the property values in your neighborhood?  I doubt that many cities would allow this.  Duluth has a junk ordinance, a noise law and laws that make you have to mow your grass and shovel your sidewalk.  I’m thinking they’d remain a bit on the conservative side…..

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